>> catnip for tv bookers worldwide, a huge hit on "the tonight show." congratulations on the olympics. >> that was pretty amazing. >> thank you. >> and most of all, he told nbc's mary carrillo on "rock center" last june, he wanted to do it all right and keep it that way especially for the people who helped him get to the top. >> i really don't want to mess up the last six years, really, that i've put together and they've been not only my sacrifices, but a lot of people that have invested time and money into me and it would aren't be fair on anyone if i, you know, lived a reckless lifestyle. ♪ ♪ >> money poured in, of course, lots of it. plenty of rich endorsement deals and with all that cash came a new crowd, wanna bes, and the eccentrics. like, for example, the famously irreplaceable kenny who calls him a mining consultant, club owner, entertainment czar, sushi king.